User Research and Testing

Gain valuable insights into your audience with our comprehensive user research and testing services. From in-depth user studies and usability testing to competitive audits, we’ll help you design standout, user-friendly solutions that meet your customers’ needs and exceed their expectations.

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Preliminary Research (Before Having a Product)

Goals and Demographics

Identifying target audience demographics and behaviors.
Conducting stakeholder interviews to define goals and expectations.
Gathering existing data to inform research direction.

User Personas and User
Stories

Empathy Maps: Understanding users’ thoughts, feelings, and behaviors to build more accurate personas.
Creating detailed user personas based on research insights.
Affinity Diagrams: Organizing and synthesizing qualitative data from research to identify themes for personas and stories.
Developing user stories to map customer needs and goals.

Competitive Audits

Analyzing competitors’ products, services, and user experiences.
Identifying strengths, weaknesses, and opportunities in the competitive landscape.
Benchmarking against industry standards.

Surveys and Questionnaires

Designing and distributing surveys to gather quantitative and qualitative feedback.
Analyzing survey results to uncover trends and user preferences.
Using surveys to validate initial ideas or feature prioritization.

Focus Groups

Facilitating group discussions to gather user opinions and insights.
Exploring user needs, motivations, and frustrations in a collaborative setting.
Recording and analyzing focus group data for actionable insights.

Contextual Inquiry

Observing users in their natural environment to understand real-world usage.
Gathering insights into workflows, challenges, and habits.
Storyboards: Visualizing user scenarios and workflows to bring personas and user stories to life.
User Flows: Mapping out ideal paths users might take to achieve their goals, complementing personas and journey maps.

Card Sorting
and Tree
Testing

Conducting card sorting exercises to determine optimal information architecture.
Using tree testing to evaluate the usability of navigation structures.

Postliminary Testing and Analysis (After Having a Product)

Usability Studies

Conducting both moderated and unmoderated usability testing.
Observing user behavior to pinpoint points and identify areas for improvement. - Providing actionable insights to optimize user experience.
Testing both low-fidelity and high-fidelity prototypes with users.
Gathering feedback on design concepts prior to full development.
Iterating on designs based on user feedback.

A/B Testing

Testing multiple versions of a design or feature to determine user preferences.
Measuring performance metrics like click-through rates, conversion rates, and engagement.
Using results to make data-driven design decisions.

Heatmaps and Behavior Analytics

Using tools like heatmaps to track user interactions with websites or apps.
Identifying patterns in clicks, scrolls, and navigation paths.
Leveraging data to improve content placement and usability.

Accessibility Audits

Testing products for compliance with accessibility standards (e.g., WCAG).
Identifying barriers for users with disabilities and providing solutions.

Customer Feedback Analysis

Collecting and analyzing feedback from customer support tickets, reviews, and comments.
Identifying recurring issues and opportunities for improvement.